Stray Kids' I.N to IVE: 'Casa Damiani Cheongdam' Opens

Italian high jewelry maison Damiani has opened its flagship store, Casa Damiani Cheongdam, in Cheongdam-dong, Gangnam-gu, Seoul, and successfully concluded its grand opening event on January 15.

Casa Damiani Cheongdam is a flagship store based on the new global store concept developed by Damiani, organically showcasing the brand's aesthetics and values in a single space. 'CASA' means 'home' in Italian, and it is designed to allow customers to experience Damiani's world in a comfortable atmosphere, as if invited to an Italian mansion.

The space features a harmonious application of Italian premium materials such as white and gold-toned marble, luxury leather, and textile finishes, with geometric motifs inspired by Damiani's iconic Belle Époque collection. Artistic objects and chandeliers from Venini, a Murano glass craft brand under the Damiani Group, enhance the artistic completeness of the space.

Casa Damiani Cheongdam, consisting of four floors, offers differentiated experiences on each level. The basement features video content and exhibitions that capture Damiani's history and craftsmanship, while the first floor showcases the maison's iconic collections. The second floor is a private space featuring high jewelry, bridal collections, and a VIP room. The rooftop, inspired by an Italian garden, expands the spatial spectrum of the flagship store.

To commemorate the opening, the limited edition 'Belle Époque Marea' was unveiled, featuring a Belle Époque cross necklace set with a rare Paraiba tourmaline. This necklace, with its iconic design from the Belle Époque collection and the enchanting color of Paraiba tourmaline, symbolically showcases Damiani's high jewelry expertise and craftsmanship.

Meanwhile, the grand opening event was graced by the presence of celebrities such as Guido Grassi Damiani, Chairman of the Damiani Group, and I.N, a member of Stray Kids and Damiani's global ambassador, as well as Jung Ryeo-won, Kim Na-young, Hwasa, Shin Ye-eun, Lee Jae-wook, and I-Lit, representing various fields. They wore Damiani's iconic jewelry and directly experienced the brand's new flagship space, celebrating the opening of Casa Damiani Cheongdam.

Founded in 1924 in Valenza, Italy, Damiani is an Italian high jewelry maison still run by the founding family, gaining global fame over a century with its Italian craftsmanship and creativity. With the opening of its first flagship store in Korea, Damiani plans to deepen the brand experience in the Korean market.